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PRODUCT DEVELOPMENT

We help you identify winning ideas and turn them into successful products for the intended end user. We solve challenges quickly and efficiently for maximum market impact. Whatever stage you turn to us at, we’ll take you forward.

After more than 3,000 different projects, we dare to say that we are specialists in product development. Whether it’s taking a new product from the idea stage through the development process to production and launch, or further developing an existing product. We are a reliable, flexible and competent partner for those who want to develop the products of tomorrow.

 

OUR PROCESS

When we develop a new product, we follow a well-established product
development process. For us, it is important to involve all parties in the project at an early stage – engineers, manufacturers, industrial designers, etc. We do this to find the right balance between innovation, technology, economy and ergonomics. If you come to us with a new idea, we start with a market analysis to find out more about the end user’s needs, which the product will ultimately serve. We look at existing solutions on the market, how they work and how we can do it better. It is important to understand how the product will be used and what the requirements are.

Together with you, we carry out one or more idea generation processes. With the help of several consultants with different skills, we highlight different perspectives and approaches, which we believe creates a better whole. The ideas are then carefully evaluated, and the one that best meets the needs of the customer and end-user is taken forward.

We then define a requirements specification with use and risk analysis, which forms the basis for development and validation. We develop early physical models and mockups to test the concept, and if necessary iterate and improve before taking it to production.

CONSUMER PRODUCTS

WE HELP YOU THROUGHOUT THE PROCESS
FROM CONCEPTUAL OUTLINE TO FINISHED PRODUCT

ENGINEERING INDUSTRY

SOLID EXPERIENCE OF DEVELOPING INDUSTRIAL PRODUCTS

MEDTECH

DEVELOPMENT WITH QUALITY AND WITHOUT COMPROMISE

TELECOMMUNICATIONS

WE ARE EXPERTS IN COMMUNICATION EQUIPMENT AND NETWORK COMPONENTS

MARINE APPLICATIONS

SELECTION OF MATERIALS, CALCULATIONS, INTEGRATED SYSTEMS AND CLASSIFICATIONS

THE PRODUCT DEVELOPMENT PROCESS

When we develop a new product, we follow a well-established product development process. If the client is in the starting phases, we begin with a careful investigation. What sorts of products exist in the market? How does this idea work and what will be important to bear in mind? How will the product be used and what is required of it? In order to get a head start, we carry out one or more brainstorming sessions with the client. Allowing consultants with different areas of expertise to participate ensures that a wide range of ideas is generated. The combination of brainstorming followed by an evaluation is an effective and powerful way to let an idea with the required specifications take form.

Clear communication, not just between our team and the client, but between all partners in the project is of the utmost important. We involve engineers, such as manufacturers and industrial designers, right from the early stages of our product development process. This is in order to attain the right balance of innovation, technology, finance and ergonomics.

We always endeavour to ensure that the product meets customer and market needs and requirements while at the same time working cost-consciously. Why reinvent the wheel? If necessary, we quickly find ready and proven solutions and components from our network of providers.

During concept development, we work from the early stages with physical models and mock-ups. This means that we can identify deficiencies, can adjust the concept and progress more quickly in the product development process.

INDUSTRIAL DESIGN AS A PART OF PRODUCT DEVELOPMENT

A product or machine must be easy to use and look appealing. We work on a project-focused basis and involve different areas of expertise to achieve the best possible solution and final product. We often involve industrial designers from the early stages in order to achieve perspective into the interplay between form, function and ergonomics. During the development process, our mechanical solution will be integrated with that of the industrial designer.